BA Business Administration Marketing

Explore specialized marketing topics and gain knowledge of business administration, 100% online.


Application Deadline

Next Start Date

pic of comparison guide

Get the Program Guide

Created with Sketch.

Start date: 10/24/2016

Enrollment Deadline: 10/12/2016

Start date: 1/9/2017

Enrollment Deadline: 12/28/2016

Start date: 3/6/2017

Enrollment Deadline: 2/22/2017

Start date: 5/1/2017

Enrollment Deadline: 4/19/2017

Start date: 7/3/2017

Enrollment Deadline: 6/21/2017

Start date: 8/28/2017

Enrollment Deadline: 8/16/2017

Overview

Our Bachelor of Arts in Business Administration with a Specialization in Marketing explores fundamental business and marketing principles to help you build interpersonal, creative and analytical aptitude. This program, available 100% online, is built on a liberal arts foundation and benefits prospective and current marketers, as well as entrepreneurs seeking to develop their marketing expertise.

What You'll Learn

In our BA in Business Administration Marketing program, you will learn how to understand consumer perception and behavior, and analyze and design marketing strategies for diverse environments. You’ll also learn how to identify market segments, position products, estimate product demand, set prices and manage growth. See sample curriculum here. Find textbooks and materials required for each specific term.

Accreditation

Florida Institute of Technology’s BA in Business Administration Marketing is housed under the Nathan M. Bisk College of Business, which is accredited by the International Assembly for Collegiate Business Education (IACBE) to award associate’s, bachelor’s and MBA degrees.

Careers

The Bachelor of Arts in Business Administration Marketing program provides marketing-specific courses and a comprehensive liberal arts foundation to position you for careers such as marketing manager, public relations specialist, market research analyst, and advertising manager.

Time to Complete

8

Weeks per class

41

Total classes

4

Years to Complete