Mini MBA For-Credit Graduate Certificate With a Specialization in Internet Marketing
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In this digital age of perpetual change, with technology revolutionizing every aspect of the way we do business, true leaders must never stop learning. A Mini MBA For-Credit Graduate Certificate with a specialization in Internet Marketing can keep you ahead of the paradigm shift, providing a solid foundation of the crucial business principles that today’s employers seek. With nearly 2 billion people currently using the Internet, and eMarketer expecting 75% growth in Internet marketing by 2014, opportunities are endless with the right skills and credentials. The Mini MBA can set you apart from the competition, demonstrating a commitment to your career and a desire to advance. And, unlike some Internet marketing certificate programs, you’ll master the same curricula as graduate-level students, completing your studies in as little as eight months – 100% online.
Apply Real-World Skills Beyond the Classroom
When you invest in your future, you expect returns. That’s why Florida Tech’s Mini MBA programs are designed to give you knowledge and skills that you can put to use immediately on the job. At the core of the curriculum is a comprehensive, two-course sequence, Essentials of Business Development 1 and 2.
These initial courses, led by expert faculty, culminate in your own fully integrated business plan. You’ll have the opportunity to choose your business and progressively bring your plan to fruition through critical business concepts from accounting and finance to economics and marketing. You’ll gain new insights into real business situations by actively engaging in case study analysis and exercising leadership and teamwork skills. From there, you’ll delve deeper into your Internet marketing specialization, learning the intricacies of various profit-drivers from search engine optimization to social media. You’ll also master web-based promotional strategies and e-commerce distribution channels and techniques.
Don’t just get an Internet marketing certificate – get a Mini MBA For-Credit Graduate Certificate with a specialization in Internet Marketing, 100% online. Click here to learn more about Florida Tech’s Mini MBA curriculum and to view course descriptions.
Learn How to:
- Integrate concepts, methods and models from all key business disciplines (accounting, economics, marketing, statistics, management, finance and law) into a full business plan tailored to your interests and ambitions
- Apply modern theories of successful leadership, management and negotiation while problem solving in the face of uncertainty
- Foresee obstacles and opportunities within the global environment and develop strategies for success
- Build effective online marketing strategies and campaigns, and employ web analytics tools to track and measure success
- Synthesize conflicting points of view through active case discussion
- Apply Web 2.0, social media, mobile and emerging technologies as marketing and promotional tactics
How You’ll Benefit From a Mini MBA With a Specialization in Internet Marketing
- Demonstrate advanced knowledge of high-level business concepts needed for management and leadership positions
- Revitalize your resume and stand apart from those with only a bachelor’s degree
- Increased marketing career opportunities, confidence and financial security
- Gain skills you can apply immediately in the workplace
- Ability to use your Mini MBA credits toward a Florida Tech MBA in the future
Who Should Enroll
The Mini MBA is designed to expose you to a variety of subjects pertaining to business, from accounting and finance to economics and marketing. Students will begin to see the “bigger picture,” gaining an appreciation of how all functions of a company work together to accomplish a common goal. Students will also master various business models used for Internet marketing, discovering techniques for success through web-based promotion, including social media and SEO, along with research and analysis.
If you’re ready to explore new paths with an Internet marketing career, or move up from your current position by gaining a broader business perspective, this dynamic program can help get you there. These graduate-level courses (the same studied by students pursuing their MBA) demonstrate your desire to succeed, and provide skills that are highly sought-after by a number of professionals, including:
- Marketing Managers with a desire to get ahead and stay current with technological trends
- Business Professionals looking to gain a broader perspective and expand their horizons
- Interactive Media Managers seeking director-level positions by earning a prestigious credential
- Business Owners/Entrepreneurs needing to increase their skills and their potential for success using current and emerging technologies
