Curriculum | Course Descriptions | Textbooks | Send Info | Enroll
Master's in Business Administration With a Specialization in Marketing
| Program | Credits |
|---|---|
| Program Foundation | 6 |
| Core | 15 |
| Specialization | 12 |
| Capstone | 3 |
| Total | 36 |
Only Florida Tech University Online offers this uniquely collaborative online master’s program. You’ll receive fundamental and specialized knowledge, skills and training you can use immediately in the workplace and throughout your professional career. Through this universally recognized MBA Marketing curriculum, you’ll be exposed to a variety of marketing classes including consumer behavior and product management, multinational business policy and legal responsibility.
Program Foundation
| Course Number | Course Title | Credits |
|---|---|---|
| BUS 5601 | Essentials of Business Development 1 | 3 |
| BUS 5602 | Essentials of Business Development 2 Prerequisite: BUS 5601 |
3 |
Core
| Course Number | Course Title | Credits |
|---|---|---|
| BUS 5421 | Managerial Economics | 3 |
| BUS 5431 | Managerial Accounting | 3 |
| BUS 5440 | Financial Management | 3 |
| BUS 5450 | Organizational Behavior | 3 |
| BUS 5470 | Marketing Management | 3 |
MBA Marketing Courses
| Course Number | Course Title | Credits |
|---|---|---|
| BUS 5476 | Strategic Marketing Prerequisite: BUS 5470 |
3 |
| BUS 5486 | International Business Prerequisite: BUS 5440 |
3 |
| BUS 5656 | Consumer Behavior Strategies Prerequisite: BUS 5602 and BUS 5470 |
3 |
| BUS 5657 | Advanced Market Research Prerequisite: BUS 5602 |
3 |
Capstone
| Course Number | Course Title | Credits |
|---|---|---|
| BUS 5480 | Strategic Management | 3 |
Note: Online master’s courses are subject to change. Please consult the official Florida Institute of Technology catalog for the most up-to-date information.
