Master of Business Administration With a Specialization in Marketing Curriculum
Curriculum | Course Descriptions | Textbooks | Send Info | Enroll
Master's in Business Administration With a Specialization in Marketing
| Program | Credits |
|---|---|
| Program Foundation | 6 |
| Core | 15 |
| Specialization | 12 |
| Capstone | 3 |
| Total | 36 |
Only Florida Tech University Online offers this uniquely collaborative online master’s program. You’ll receive fundamental and specialized knowledge, skills and training you can use immediately in the workplace and throughout your professional career. Through this universally recognized MBA Marketing curriculum, you’ll be exposed to a variety of marketing classes including consumer behavior and product management, multinational business policy and legal responsibility.
Click here for a schedule of available courses – you can find it under Online Student Resources in the right side column.
Indicates a link to course descriptions, objectives and outcomes
Program Foundation
| Course Number | Course Title | Credits |
|---|---|---|
| BUS 5601 | Essentials of Business Development 1
|
3 |
| BUS 5602 | Essentials of Business Development 2
Prerequisite: BUS 5601 |
3 |
Core
| Course Number | Course Title | Credits |
|---|---|---|
| BUS 5421 | Managerial Economics
|
3 |
| BUS 5431 | Managerial Accounting
|
3 |
| BUS 5440 | Financial Management
|
3 |
| BUS 5450 | Organizational Behavior
|
3 |
| BUS 5470 | Marketing Management
|
3 |
MBA Marketing Courses
| Course Number | Course Title | Credits |
|---|---|---|
| BUS 5476 | Strategic Marketing
Prerequisite: BUS 5470 |
3 |
| BUS 5486 | International Business
Prerequisite: BUS 5440 |
3 |
| BUS 5656 | Consumer Behavior Strategies
Prerequisite: BUS 5470 |
3 |
| BUS 5657 | Advanced Market Research
Prerequisite: BUS 5470 |
3 |
Capstone
| Course Number | Course Title | Credits |
|---|---|---|
| BUS 5480 | Strategic Management
|
3 |
Note: All courses are subject to change. Please consult the official Florida Institute of Technology catalog for the most current information.
