Curriculum  |  Course Descriptions

Program Foundation Courses

BUS 5601 Essentials of Business Development 1

Examines necessary tools required to plan and run a successful business venture. Requires integration of concepts, methods and models from accounting, economics and marketing in forming a business plan for a product or service in a case study. First course in a two-course sequence.

BUS 5602 Essentials of Business Development 2

Builds on BUS 5601 by examining and using concepts, methods and models from the functional business areas of statistics, finance and management. Students integrate each component into their business plan, culminating in a complete business plan by the end of the course. Prerequisite: BUS 5601

Core Courses

BUS 5421 Managerial Economics

Provides an understanding of the microeconomic forces that influence firm decision making. Includes competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision making under risk and uncertainty, production and cost estimation, and market structure analysis.

BUS 5431 Managerial Accounting

Focuses on internal reporting to managers for use in planning and control, in making nonroutine decisions and in formulating major plans and policies. Covers cost-volume-profit relationships, flexible budgets and standards, job order and process cost, and cost allocation and accumulation.

BUS 5440 Financial Management

Studies the concepts and tools of corporate financial management and financial planning, including capital budgeting, capital structure and net working capital. Considers the importance of ethics in financial decision making.

BUS 5470 Marketing Management

Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems and effective communication of recommendations. Uses case analysis extensively.

Specialization Courses

BUS 5458 Leadership Theory and Effective Management

Teaches the leadership process and techniques used to train leaders by reading the literature, analyzing cases of corporate leadership and participation in experiential exercises that are used in leadership training. Also reinforces leadership skills of interpersonal interaction, written analysis and oral presentation.

BUS 5488 Corporate Innovations and New Ventures

Covers the discovery and identification of new business opportunities, the process of creation within the context of a mature company, the processes of growth through acquisition, and the absorption, discontinuance or spinning out of businesses.

BUS 5651 Healthcare Policy

Analyzes key contemporary issues in healthcare policy. Includes design and structure of the U.S. healthcare system, policy initiatives and the roles of government, the private sector, consumers and advocacy groups in setting policy agenda.

BUS 5652 Issues in Healthcare Management

Examines healthcare supervisory positions, organizing work in organizational structures, planning and controlling work, and leading and influencing employees. Focuses on personal and professional leadership, change theory, and the application of critical thinking to analysis of work environments, systems and the politics of health.

BUS 5653 Information Management in Healthcare

Addresses issues related to the management of information for healthcare practitioners and consumers. Provides insight and experience and applications of information technology that improve the quality of healthcare communication and delivery, and facilitate healthcare research.

Capstone Course

BUS 5480 Strategic Management

In-depth analysis of industries and competitors, and how to build and defend competitive advantages in forming a successful competitive strategy. Case analysis and management simulation convey the multifunctional nature of decision making at the top management level. Augmented by live case analyses.

Note: Subject to change.