Curriculum  |  Course Descriptions

Program Foundation Courses

BUS 5601 Essentials of Business Development 1

Examines necessary tools required to plan and run a successful business venture. Requires integration of concepts, methods and models from accounting, economics and marketing in forming a business plan for a product or service in a case study. First course in a two-course sequence.

BUS 5602 Essentials of Business Development 2

Builds on BUS 5601. Examines and uses concepts, methods and models from the functional business areas of statistics, finance, management and law. Requires students to integrate each component into a complete business plan. Prerequisite: BUS 5601

Core Courses

BUS 5421 Managerial Economics

Provides an understanding of the microeconomic forces that influence firm decision making. Includes competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision making under risk and uncertainty, production and cost estimation, and market structure analysis.

BUS 5431 Managerial Accounting

Focuses on internal reporting to managers for use in planning and control, in making nonroutine decisions and in formulating major plans and policies. Covers cost-volume-profit relationships, flexible budgets and standards, job order and process cost, and cost allocation and accumulation.

BUS 5440 Financial Management

Studies the concepts and tools of corporate financial management and financial planning, including capital budgeting, capital structure and net working capital. Considers the importance of ethics in financial decision making.

BUS 5470 Marketing Management

Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems and effective communication of recommendations. Uses case analysis extensively.

Specialization Courses

BUS 5476 Strategic Marketing

Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce. Prerequisite: BUS 5470

BUS 5486 International Business

Emphasizes economic, social, cultural, legal and environmental influences on the formulation and execution of the business policy of firms engaged in multinational business. Students explore the functions, problems and decision-making processes of multinational business organizations. Prerequisite: BUS 5440

BUS 5656 Consumer Behavior Strategies

Examines the consumer decision-making process and its societal, cultural, environmental, group and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs and behavior. Prerequisite: BUS 5470

BUS 5657 Advanced Market Research

Examines the consumer decision-making process and behavior through the application of qualitative and quantitative research methods. Includes problem identification, secondary research, data gathering analysis, interpretation and report writing. Prerequisite: BUS 5470

ENM 5360 Topics in Product Development and Technology Strategy

Topics such as technology transfer, product strategy formulations, visioning, technology road maps and innovation.

Capstone Course

BUS 5480 Strategic Management

In-depth analysis of industries and competitors, and how to build and defend competitive advantages in forming a successful competitive strategy. Case analysis and management simulation convey the multifunctional nature of decision making at the top management level. Augmented by live case analyses.

Note: Subject to change.