Curriculum  |  Course Descriptions

Master's in Business Administration With a Specialization in Marketing

Program	Credits
Program Foundation	6
Core	12
Specialization	15
Capstone	3
Total	36

Program Foundation

Course Number	Course Title	Credits
BUS 5601	Essentials of Business Development 1	3
BUS 5602	Essentials of Business Development 2	3

Core

Course Number	Course Title	Credits
BUS 5421	Managerial Economics	3
BUS 5431	Managerial Accounting	3
BUS 5440	Financial Management	3
BUS 5470	Marketing Management	3

Specialization

Course Number	Course Title	Credits
BUS 5476	Strategic Marketing	3
BUS 5486	International Business	3
BUS 5656	Consumer Behavior Strategies	3
BUS 5657	Advanced Market Research	3
ENM 5360	Topics in Product Development and Technology Strategy	3

Capstone

Course Number	Course Title	Credits
BUS 5480	Strategic Management	3