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MBA in Marketing Curriculum

MBA in Marketing Curriculum

MBA in Marketing

Gain specialized marketing skills and a mastery of business essentials, 100% online.

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Curriculum

Core Courses

Directed Electives

Choose two of the following:

Concentration Courses

Capstone Course

Total Courses

Core Courses

21 credits

Concentration Courses

12 credits

Capstone Course

3 credits

Total

36 credits

Tuition and curriculum are subject to change. For the official curriculum for this degree please visit the Florida Tech Catalog.
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Tuition

Cost Per Credit Hour

$920

Total Credits Needed

36

Total Cost

$33,120

Ways to pay

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BUS5601 - Essentials of Business Development 1

Requirement(s): First course in a two-course sequence.

Credits: 3

Examines necessary tools required to plan and run a successful business venture. Requires integration of concepts, methods and models from accounting, economics and marketing in forming a business plan for a product or service in a case study.

BUS5602 - Essentials of Business Development 2

Requirement(s): Second course in a two-course sequence. Prerequisite: BUS 5601

Credits: 3

Builds on BUS 5601. Examines and uses concepts, methods and models from the functional business areas of statistics, finance, management and law. Requires students to integrate each component into a complete business plan.

BUS5421 - Managerial Economics

Credits: 3

Provides an understanding of the microeconomic forces that influence firm decision-making. Includes competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision-making under risk and uncertainty, production and cost estimation, and market structure analysis.

BUS5431 - Managerial Accounting

Credits: 3

Focuses on internal reporting to managers for use in planning and control, in making nonroutine decisions and in formulating major plans and policies. Covers cost-volume-profit relationships, flexible budgets and standards, job order and process cost, and cost allocation and accumulation.

BUS5440 - Financial Management

Credits: 3

Studies the concepts and tools of corporate financial management and financial planning, including capital budgeting, capital structure, and net working capital. Considers the importance of ethics in financial decision-making.

BUS5450 - Organizational Behavior

Credits: 3

Presents existing research, theories and models explaining how individual and group behavior and processes shape the internal dynamics of organizations. Provides the foundation to understand contemporary debates concerning alternative organizational designs and management practices.

BUS5470 - Marketing Management

Credits: 3

Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems, and effective communication of recommendations. Uses case analysis extensively.

Available Electives

Credits: 3

Elective courses available will vary depending upon your individual situation.

BUS5476 - Strategic Marketing

Prerequisite: BUS 5470

Credits: 3

Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.

BUS5486 - International Business

Prerequisite: BUS 5440

Credits: 3

Emphasizes economic, social, cultural, legal and environmental influences on the formulation and execution of the business policy of firms engaged in multinational business. Students explore the functions, problems and decision-making processes of multinational business organizations.

BUS 5656 - Consumer Behavior Strategies

Credits: 3

Examines the consumer decision-making process and its societal, environmental, group and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs and behavior.

Prerequisite: BUS 5470

BUS5657 - Advanced Market Research

Prerequisite: BUS 5470

Credits: 3

Examines the consumer decision-making processes and behavior through the application of qualitative and quantitative research methods. Includes problem identification, secondary research, data gathering, analysis, interpretation and report writing.

BUS 5480 - Strategic Management

Credits: 3

In-depth analysis of industries and competitors, and how to build and defend competitive advantages in forming a successful competitive strategy. Case analysis and management simulation convey the multifunctional nature of decision making at the top management level. Augmented by live-case analyses.

Requirement(s): Must be taken in the final semester before graduation

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