Master of Business Administration Internet Marketing


FTUO Degree

As consumers become more selective and segmented in their media use, solid Internet marketing strategies are essential to any business’ marketing plan. Position yourself to embrace the ever-changing Internet marketing landscape and realize the profound effects search and mobile marketing, e-commerce and social media can have.

These skills are all part of Florida Tech’s MBA with a specialization in Internet Marketing, which you can earn 100% online in two years or fewer! The program arms you with the core business principles of a traditional MBA and takes you to the next level with proven Internet marketing strategies every successful leader needs to know. This intensive MBA program offers a uniquely collaborative, hands-on education only Florida Tech can offer.

 Apply Real-World Skills Beyond the Classroom


At the heart of Florida Tech’s MBA in Internet Marketing degree program is an innovative two-course sequence: Essentials of Business Development 1 and 2. These initial courses, led by expert faculty, culminate in your own fully integrated business plan. You’ll have the opportunity to choose your business and progressively bring your plan to fruition through critical business concepts from statistics and managerial economics to accounting.  

In addition to the core business fundamentals, you’ll gain specialized skills in Internet marketing tactics, marketing methodologies and data mining/search engine analytics. This rare combination of academic principles and practical, real-world application results in a solid business foundation you’ll draw from throughout your MBA education and your professional career.

Learn more about Florida Tech’s MBA in Internet Marketing curriculum and course descriptions.

Learn How To


  • Build effective online marketing strategies for customer acquisition and retention.
  • Apply social media, mobile and emerging technologies as marketing and promotional tactics.
  • Track and measure online marketing campaigns using analytical services.
  • Build and promote a web presence, and identify critical success factors associated with web performance.
  • Integrate key analytics and consumer behavior into your online marketing efforts.
  • Implement B2B strategies and e-business models.

How You’ll Benefit From an MBA in Internet Marketing Degree


  • Understand core business principles and practices from a management perspective, as well as Internet marketing practices from an in-depth perspective.
  • Boost your potential for higher salaries and other attractive perks.
  • Open doors to the most desirable senior management and executive positions.
  • Bring your organization into the competitive digital environment.
  • Gain skills you can apply immediately in the workplace.

Who Should Enroll


This MBA program is designed to expose you to a variety of subjects including website analytics, social media, search engine optimization, e-commerce and online marketing legal responsibilities. Seasoned Internet marketing professionals, traditional business executives, entrepreneurs and anyone interested in advancing a career in marketing will benefit from a clear understanding of the tactics and technologies integral to planning and implementing successful Internet marketing strategy from an organizational perspective.

Take the first step toward earning your MBA in Internet Marketing degree with Florida Tech's online Quick Apply process.

Careers in Internet Marketing


As a graduate degree holder, you’ll be a stronger candidate for jobs and promotions – and you’ll find a wide variety of high-level and executive careers in Internet marketing. An MBA in Internet Marketing degree is highly valued by many employers needing experienced professionals with strong business knowledge, practical leadership abilities and a comprehensive understanding of marketing on the web. It’s highly sought after for a number of positions including: