Master of Business Administration Marketing


FTUO Degree

Whether you’re interested in transitioning to the marketing industry or moving up into an executive position, Florida Tech’s MBA with a specialization in Marketing provides the high-level knowledge and range of skills to meet the challenges of today’s complex global business.

Rooted in the case method approach, this intensive MBA marketing program offers a uniquely collaborative, hands-on education only Florida Tech can offer.

 Apply Real-World Skills Beyond the Classroom


At the heart of Florida Tech’s MBA Marketing program is an innovative two-course sequence: Essentials of Business Development 1 and 2. These initial courses, led by expert faculty, culminate in your own fully integrated business plan. You’ll gain new insights into real business situations by actively engaging in case study analysis and exercising leadership and teamwork skills. In addition to the core business fundamentals, you’ll gain in-depth knowledge of marketing strategy, consumer behavior, market research and international business. This rare combination of academic principles and practical, real-world application results in a solid business foundation you’ll draw from throughout your MBA Marketing education and your professional career.

You can earn this nationally recognized MBA in Marketing degree from Florida Tech in two years or less – 100% online! Click here to learn more about Florida Tech’s master’s degree online course descriptions and MBA in Marketing curriculum.

You can earn this nationally recognized graduate business degree from Florida Tech in two years or less!

Learn How To


  • Form a complete business plan tailored to your interests and ambitions.
  • Apply modern theories of effective leadership, management and negotiation.
  • Make critical decisions and problem solve in the face of uncertainty.
  • Identify marketing opportunities and develop successful strategies.
  • Position a brand and build equity.
  • Assess and manage risk using financial, statistical and economic data.
  • Integrate varying marketing, operations, personnel and financial initiatives.

How You’ll Benefit From an MBA in Marketing Degree


  • Increase your marketing career opportunities, confidence and financial security with a prestigious, specialized MBA Management graduate degree.
  • Boost your potential for higher salaries, signing bonuses and other attractive perks.
  • Open doors to the most desirable senior management and executive positions – particularly in the marketing industry.
  • Gain skills you can apply immediately in the workplace.

Who Should Enroll


This master’s degree program is designed to expose you to a variety of subjects including consumer behavior and product management, multinational business policy and legal responsibility. Anyone who wants to build a successful marketing career in the competitive, dynamic marketing environment will benefit.

Take the first step toward earning your MBA in Marketing degree with Florida Tech's online master’s degree Quick Apply process.

Career for a Degree in Marketing


As a master's degree holder, you’ll be a stronger candidate for jobs and promotions — and you’ll find a wide variety of high-level and executive careers for a degree in marketing. A Master’s degree in Business Administration with a specialization in Marketing is highly valued by many employers needing experienced professionals with strong business knowledge, practical leadership abilities and a comprehensive understanding of marketing principles. It’s highly sought after for a number of marketing careers including: