Are you interested in pursuing a career in advertising, public relations, corporate marketing, online retailing or customer relationship management? As global competition in consumer goods and services increases, demand for business professionals with an enhanced knowledge of marketing is expected to continue to grow. If you want to enter into or advance in the marketing profession, the Bachelor of Arts in Business Administration with a specialization in Marketing from Florida Tech is the degree for you. Courses teach fundamental business and marketing principles, and build key interpersonal, creative and analytical skills. To ensure a complete education, this business program is structured from a broad-based liberal arts foundation to career-specific business and marketing courses.
Learn How to
- Bring change through contemporary behavior and classical organizational theories
- Analyze and design marketing strategies for diverse international environments
- Plan, implement and monitor an advertising campaign
- Develop disciplines of management including planning, strategy, organizing, staffing, leading, control and change
How You’ll Benefit
- Learn decision-making processes and how to implement them in a global setting.
- Gain practical experience in various strategies and formats when communicating in organizational situations.
- Learn how to identify market segments, position products, estimate product demand, set prices and manage growth.
- Gain skills you can apply immediately in the workplace.
Who Should Enroll
This Bachelor of Arts in Business Administration with a specialization in Marketing degree is designed to help you learn skills in effective business communications, strategies in decision making and fundamental concepts including planning, pricing, promotion and distribution of goods and services. Anyone who wishes to work in the field of marketing will benefit.
Career Paths
As a degree holder, you’ll be a stronger candidate for jobs and promotions — and you’ll find a wide variety of career paths. A Bachelor’s degree in Business Administration with a specialization in Marketing is valued by many employers seeking professionals with sound business skills in addition to knowledge in fundamental marketing principles. It’s highly sought after for a number of positions including:
