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BA in Business Administration/Marketing Curriculum

BA in Business Administration/Marketing Curriculum

BA in Business Administration/Marketing

Explore specialized marketing topics and gain knowledge of business administration, 100% online.

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Curriculum

Core Courses

Communication

Choose COM 1101 or WRI 1001 (Dependent on Placement Test Score).

Mathematics

Humanities

Choose one of the following:

Humanities Core

Choose one of the following:

Physical/Life Sciences

Choose two of the following:

Social Sciences

Choose one of the following:

Marketing Electives

Business Electives

Choose one of the following:

Free Electives

Choose two of the following:

Total Courses

Core Courses

121 credits

Total

121 credits

Tuition and curriculum are subject to change. For the official curriculum for this degree please visit the Florida Tech Catalog.
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BUS 5656 - Consumer Behavior Strategies

Credits: 3

Examines the consumer decision-making process and its societal, environmental, group and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs and behavior.

Prerequisite: BUS 5470

BUS3607 - Marketing Research

Prerequisite: BUS 2703 or EST 2703, BUS 3601 or EMK 3601

Credits: 3

Introduces measurement and research techniques, problem identification and resolution through formal theory, and evaluation and interpretation of market research. Emphasizes design, execution, analysis and interpretation of both qualitative and quantitative primary research. Requires production of a formal report from primary research.

BUS4601 - Marketing Analysis and Strategy

Minimum student level – junior or third year. Majors in College of Business. Prerequisite: BUS 3601 or EMK 3601

Credits: 3

Advanced study of the managerial aspects of marketing to include the decision areas pertaining to the marketing environment, opportunity analysis, marketing strategy and product, channel, price and promotional decisions. Uses cases to aid the student in experiencing real-life business situations.

EMK4063 - International Marketing

Prerequisite: EMK 3601

Credits: 3

Examines marketing from a global perspective. Focuses on the effects of international trade and the political, legal, financial and cultural environments on marketing mix decisions. Studies the analysis and design of marketing strategies for diverse international environments.

ASC1006 - Mastering eLearning

Credits: 1

Helps students new to Florida Tech and online learning to adjust to the university and acquire essential academic and administrative survival skills (online classroom behavior, academic honesty, study skills, etc.) that enhance academic integration into college.

BUS1801 - Global Business Perspectives

Credits: 3

Surveys the functions and operations of business organizations in a global marketplace. Studies the structure, operation, financing, relationships and responsibilities of firms in context of current legal, social, regulatory and environmental issues. Requires critical thinking, communication, research, and individual and group problem solving.

CIS1140 - Business Computer Skills

Credits: 3

Uses commercial software to understand the business functions of computers and develop personal competency in practical application of computers in business. Provides specific knowledge and advanced capabilities in various skills necessary for effective performance in academic and practical environments.

EAC2211 - Principles of Accounting 1

Credits: 3

Introduces the financial environment, financial statements, the accounting cycle and the theoretical framework of accounting measurement, emphasizing mechanics, measurement theory and the economic environment.

EAC2212 - Principles of Accounting 2

Prerequisite: BUS 2211 or EAC 2211

Credits: 3

Continues EAC 2211 Principles of Accounting 1. Emphasizes understanding the role of accounting in product costing, costing for quality, cost-justifying investment decisions, and performance evaluation and control of human behavior.

EBA3334 - Applied Decision Methods for Business

Prerequisite: BUS 2703 or EST 2703 or MTH 2401

Credits: 3

Uses quantitative techniques to aid in decision-making. Emphasizes problem identification and applies appropriate solution techniques for interpretation of results. Includes probability theory, decision-making under certainty, risk and uncertainty, inventory control, forecasting, PERT/CPM, utility theory and linear programming.

BUS 5480 - Strategic Management

Credits: 3

In-depth analysis of industries and competitors, and how to build and defend competitive advantages in forming a successful competitive strategy. Case analysis and management simulation convey the multifunctional nature of decision making at the top management level. Augmented by live-case analyses.

Requirement(s): Must be taken in the final semester before graduation

EEC2303 - Introduction to Macroeconomics

Prerequisite: MTH 1000 or MTH 1001 or MTH 1701 or MTH 1702

Credits: 3

Introduces the concepts that aid in understanding both aggregate economic conditions and the policy alternatives designed to stabilize national economies. Includes the determination of GDP and national income, inflation, unemployment, monetary policy, economic growth and exchange rates.

EEC2304 - Introduction to Microeconomics

Prerequisite: MTH 1000 or MTH 1001 or MTH 1010 or MTH 1701 or MTH 1702

Credits: 3

Introduces the neoclassical theory of price determination. Includes supply and demand analysis, production and cost theory, market structures, externalities and public goods, factor payments, income distribution and informational asymmetries.

ELA2601 - Law 1

Credits: 3

Investigates the operational responsibilities of individuals in light of political, moral, social, ethical and jurisprudential considerations.

EMG3225 - Finance for Managers

Ability to use computer spreadsheets and financial business calculator. Prerequisite: BUS 2212 or EAC 2212

Credits: 3

Introduces the principles of corporate financial management. Emphasizes the time value of money in investments of real or financial assets. Covers planning for current assets and liabilities, and long-range capital. Passing grade in EST 2703 is recommended.

EMG3301 - Principles of Management

Prerequisite: COM 1102

Credits: 3

Introduces management as a discipline and process. Includes evolution and scope of management, decision-making, planning, strategy, organizing, staffing, leading, control, change, and the importance of management in the global environment and ethical considerations of management decisions.

BUS 5460 - Management Information Systems

Credits: 3

Addresses policy and management issues surrounding information systems in today’s enterprises: strategic use, organizational impact, project management, human resource issues and other topics germane to understanding management information systems.

EMG3331 - Management of Human Resources

Prerequisite: EMG 3301

Credits: 3

Covers the principles and systems related to the management and leadership of human resources. Includes legal and administrative law issues; health, safety and security; selection and placement; job analysis; training and development; compensation and benefits; and job analysis systems.

EMG4005 - Business Research Skills & Application

Credits: 3

Introduces business research methods and techniques for composing and formatting an industry analysis. Emphasizes written communication for the business discipline and how to use library and census databases. Requires synthesis of information from multiple sources and production of senior-level business analysis. First in a two-course sequence.

EMG4006 - Business Plan Research

Prerequisite: EMG 4005

Credits: 3

Focuses on applying business research methods learned in to produce a new venture concept and actionable business plan as second in a two-course sequence. Emphasizes critical thinking and business analysis tools (marketing, and operational, financial, organizational and strategic analysis). Introduces business presentation techniques.

EMG4412 - Organizational Behavior and Development

Prerequisite: EMG 3301 or PSY 3541

Credits: 3

Studies human behavior in organizations. Blends newer concepts of behavior theory with classical organizational theory. Includes methods for bringing change to organizations.

EMK3601 - Principles of Marketing

Requirement(s): Successful completion of 30 credits hours in Florida Tech Online Prerequisite: COM 1102, EEC 2303

Credits: 3

Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.

HUM2051 - Civilization 1: Ancient through Medieval

Prerequisite: COM 1102

Credits: 3

Introduces civilization from its early development to the European Renaissance. Emphasizes the interpretation of primary texts that reflect the intellectual and historical changes in society. The first of two interdisciplinary courses.

2000-Level Course

Choose one 2000-level (or higher) communication course.

Credits: 3

COM1101 - Composition and Rhetoric

Requirement(s): Passing grade on placement exam or prerequisite course. Prerequisite: COM 0100 or COM 0110 or WRI 0100 or WRI 0110

Credits: 3

The first of two courses in college-level writing skills. Focuses on writing essays using various rhetorical modes: persuasion, description, comparison and analysis. Presents basic methods of library research, as well as the MLA documentation system. Students write one research paper and several essays.

WRI1001 - First Year Writing 2

Requirement(s): Second in a two-course series. Passing score on placement exam or prerequisite course. Prerequisite: WRI 1000

Credits: 3

Continues work begun in WRI 1000. Includes study in rhetorical analysis and the conventions of various genres. Also includes intensive instruction in writing and revision of work that culminates in a research paper.

COM1102 - Writing About Literature

Prerequisite: COM 1001 or COM 1101

Credits: 3

The second of two courses in college-level writing skills. Focuses on reading and analyzing poems, plays and short works of fiction. Students write several essays and one research paper on literary topics.

EST2703 - Statistics

Prerequisite: MTH 1000 or MTH 1001 or MTH 1701 or MTH 1702

Credits: 3

Emphasizes mathematical concepts. Includes measures of central tendency and spread; probability; binomial, normal and t distributions; statistical inference; and linear regression and correlation.

MTH1701 - College Algebra

Requirement(s): Passing grade on placement exam or prerequisite course. Prerequisite: MTH 0111 or MTH 1011

Credits: 3

Real-number system; arithmetic operations with polynomials, special products and factoring; linear, fractional and quadratic equations; inequalities, exponents, radicals and absolute values; functions and graphs; and complex numbers, logarithms, logarithmic and exponential functions. Credit can only be applied toward business, communication, humanities, management, psychology or computer information systems degrees at Florida Tech.

1000-Level Course

Choose one 1000-level (or higher) math course.

Credits: 3

1000-Level Course

Choose two 1000-level or higher (BIO, CHM, EDS, ENS, MET, OCN, PHY, SPS) courses.

Credits: 3

EMK3320 - Entrepreneurial Marketing

Prerequisite: EMK 3601

Credits: 3

Examines the skills and tools needed for start-up marketing. Covers the identification of market segments, product positioning, estimating product demand, setting prices and rapid growth management.

EMK3607 - Integrated Marketing Communication Management

Prerequisite: EMK 3601

Credits: 3

Studies the development and execution of the marketing communication process. Covers a variety of available media channels. Includes traditional and online sources. Emphasizes the importance of using a fully integrated approach in the formulation and management of a media marketing plan.

3000/4000-Level Course

Choose three 3000/4000-level (BUS, EAC, EBA, EEC, EHC,EHR, EMG, EMK, EST) courses.

Credits: 3

Available Electives

Credits: 3

Elective courses available will vary depending upon your individual situation.

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